The regime of austerity

Ukrainian mobile operators, which until recently did not feel the financial need, have been caught in the vise. On the one hand, it becomes apparent drop in demand for their services. On the other hand, to stop this negative trend is not limited investments.

thunderstorm horizon

fall of financial performance, which became apparent earlier this year - the first robin, sulyaschaya further trouble Ukrainian mobilschikam. Rational user becomes more economical. This has fully demonstrated the residents of Central and Eastern region of Ukraine. At turns South and West, - predicts novel chemical consultant Netton CG. According to experts, the subscriber, and in the future will continue to reduce costs.
If

yet not so long ago, operators can count on financial support from investors, today and they pulled the belt potuzhe. Now, before you get the money you need to prove to investors that the company is able to earn and increase, - said Alexander Barinov, Director General of Ukrainian Radio Systems (TM Beeline), which reduced investor funding nearly sevenfold.

Thus, each of the operators have to prove its viability in its own way. For example, the MTS has the highest activity in the development of additional services, even the most exotic. URS to squeeze all the positive aspects of nedavnishnego merger with Golden Telecom.

According to Mr. Barinova, resulting from the merger of offices, production sites and trade networks URS and Golden Telecom, they were able to reduce the cost of rent at 30%. A sharing of the transport fiber optic line has reduced the cost of Interconnect with international operators to 50%. Astelit with the same tenacity continues to build up an enviable customer base through various ball event.

This all together made efforts to develop Internet access services. It is part of the data market has not yet exhausted its potential. Revenues from Internet services now account for more than 10% of total revenue.
Today

optimization techniques is becoming more decisive. For example, a portion of the work, in particular, not directly related to generating profits and sales is transferred to outsourcing.

spring Kyivstar has translated one of the call-centers from Kiev to Dnepropetrovsk, where were their own space, saving on the rental premises. 150 people did not receive extension of employment contracts. At the same time pay the company to be indexed.

This was made possible by reducing the bonus fund, told the President of Kyivstar Igor Litovchenko.

Experts predict that the Ukrainian market of mobile communications in 2009, the lose of 15 to 20% of revenue. In general, according to Mr. Litovchenko, the resumption of market growth is expected no earlier than late 2010. But analysts, in turn, predict that this prediction - level of optimism. And on the recent habits to live in grand style operators need to forget and adapt to development in austerity.

Irina Gosudarskaya

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