Surcharge for exterior

Kiev officials have developed a wage scale for inaccurate advertiscd8ers …

During the last session of the capital”s New Year”s deputies approved the new rules for outdoor advertising, which not only cutting back the agency”s rights, but also make maintenance more expensive boards 1,5-2 times: just have to pay extra for every scratch on the design. Employers said they would challenge the document in court.

tattered billboards would cost more

The Kiev outdoor market is maturing scandal. Last week, the Agency was able to get copies of two orders of Kyiv mayor Leonid Chernovetsky: “On approval of the order of placement of external advertising in Kiev” (№ 1423 from 23.12.09) and “establishing a commission on advertising” (№ 1446 from 24.12.09). New rules for placement of outdoor advertising has managed to obtain the approval of MPs on the last New Year”s session at the end of December and, in fact, entered into force, although none of the documents at the official site KSCA could not be found.
Orders

contain a number of revolutionary innovations to the market. New rules for placement of outdoor advertising, in particular, prescribe that the solution to the boards are not issued for five years, as required by the national model regulations and up to five years. That is, in fact take place at the entrepreneur may be a year. Introduce and further the negotiation structure.

For example, in addition to managing the architecture and the traffic police, to approve authorization documentation is needed now and in the management for the improvement of the city administration. U officials appeared and additional reasons for the dismantling of structures. The new rules stipulate that the basis for the demolition of the shield is the delay of payments for two months. But the most careful authors of the document was released financial matters. In addition to zoning, which, depending on the location of the construction provides 1,5-3 factor to the base rate, officials have coined a whole list of allowances (the so-called “additional correction coefficients”).

Thus, in the slovenly appearance of the planes (damage shield, the presence on it of paper ads, graffiti, litter near the carrier, etc.) to the owner have to pay from half to two rates (up to 2800 UAH. per month). In the same in the City Hall assessed the use of shields, “made use of outdated technologies and of the outdated materials, as well as the empty plane. Payment for the lease of city land for the communal structures will now depend on how much Kiev theoretically be able to see the advertising message: a 10-20 thousand potential customers have to pay a factor of 1.2, for 20-40 thousand - with coefficient 1 , 5, 40-60 thousand - with a coefficient of 1.75, over 60 thousand - with a coefficient of 2.

According to the Executive Director of the Association of foreign advertising Artem Bidenko, now pay the double tariff will be for 70% of Kiev”s billboards, as well as in areas with a low cross them obviously no one puts.

fairness it should be noted that for ideal Advertisers officials have provided and discounts. Greening territory at his own expense will allow the entrepreneur to multiply the base rate by a factor of 0,8-0,9, depending on the size of the broken beds. Repair a nearby sidewalk coverings or the installation of lights, knock off rate by a quarter, and landscaping the yard area - half. Comprise power tariffs will be based on the findings of a special commission, which plans to regularly check the external media. Who in her will, is still unknown. Monitoring the implementation of the orders assigned to the First Deputy Mayor Dennis Bass, however, seek clarification from him as from the Directorate of Advertising KCSA failed.

Nechay blame the mirror
Among advertisers

documents bombshell. According to Artem Bidenko, officials have indicated their intention to change the rules of the industry in the late summer, allowing agencies time to review the project and to inform the authorities about the desired revisions. The professional associations sent a list of claims, but, as the final version, none of them was not taken into account. In the Agency stated that the adoption of their first hearing. Meanwhile, professional associations is already preparing a lawsuit in court. Lawyer of the association found in the document number of violations of existing legislation, in the first place - the regulatory process.

“Items for the extradition of permits for up to five years and expanding the list of reasons for the cancellation of documents (disagreement with management on improvement within a month after their issuance) and disassembly (arrears of two months), contrary to the Model Rules of outdoor advertising in Ukraine which are mandatory for all local authorities “, - said the lawyer. The Union of outdoor advertising companies are outraged many error-correction coefficients.

“pay twice the price would have been only for the fact that the shield is made not from modern materials.” It does not specify which of them are modern, and who will draw conclusions about the manufacturability of design “- they say in the organization.

According to advertisers, who asked not to call them names, is now servicing costs will rise substantially shields. After all, in order not to pay the higher tariffs will have to constantly monitor, not namusoril anyone near the vehicle. In the agencies are confident that no matter how they tried to pay extra city will still have, as do all of these requirements is virtually impossible. That is, the average charge for the plane to soar from the current 1.4 tons to 2,3-2,8 thousand UAH. month.

According to UMM, now in Kiev is 21 thousand designs. Oversaturation of the capital shields, no one in doubt. But given that competition for customers among naruzhnikov only grows to compensate for losses due to advertisers, agencies are unlikely to succeed. Today, the layout can be placed for 1,5-3,5 thousand UAH. month. With the introduction of new tariffs almost the entire amount of entrepreneurs will have to pay the city.

 

Ludmila Ksenz

Two Comrades Were Serving

After the sale ISD is a few tens of non-core businesses. What future for these assets …

“Russian Alcohol” gone “Olympus”
Bank of Russia released in honor of the anniversary of a five-kilogram gold coin
In Kiev for parking on lawns fine even in winter
Judge: “weather” in the Ukrainian industry will do the one who gets control KGOKOR
BYuT broke into Mezhigorie
Sorokagradusnaya basis statehood

Russia has once again decided to overcome the green dragon …

Increased cost without advertising
Air disaster